This cross-platform branding project focuses on developing a cohesive branding campaign for a chosen product or service across multiple platforms. The work includes four distinct advertising pieces: a double-sided rack card, a billboard, a Facebook banner, and a print magazine ad. Each is designed to communicate a clear brand message to a targeted audience.
Emphasizing visual consistency and adaptability, this project explores how a unified identity can be maintained while tailoring designs to different formats. It reflects my ability to create a seamless and engaging brand experience across both print and digital media.